A hot summer day and a scoop of ice cream, the whole scenario, made for each other. Now thinking of the scenario, every one would start thinking of the favorite flavors, in their hand and taking the iced cream right inside the mouth. But all those discussed, is for summer, what about the before summer mood? At least people feel good enough not to eat those favorite ice cream before summer as anyone barely seeks so, except the ice cream lovers who would have ice cream, no matter what.

Now, talking about ice cream and country like Bangladesh, where summer dominates the most, ice cream makers sees the whole population as a chunk for better business. Providing the best flavors, introducing new flavors and best looking packet is one combined factor which is highlighted every time. Although there are huge competition over flavors and packaging, marketing processes are very less likely taken in this field. in the recent years, the ice cream promos started with a great push but very few caught the target customer eyes in their promo. Keeping all the company aside, one national company is progressing fast with their unique packaging, which surely caught every ones eyes and recently came up with a unique way of promoting their all ice cream products. though the company is expertise in cold storage business. logistics, agro and many other, ice cream industry is one of their latest products in, Bloop is the name of that newest ice cream brand and it came from Golden Harvest. Also, in marketing terms, Bloop is the leveraging brand of Golden Harvest, as people barely knows the fact of Golden Harvest newest concern.

Next, is the recent promotion the Bloop did, leveraging some famous dialogues, making it bit comedy and replacing the characters with some local models. in marketing terms this falls under leveraging, i.e. borrowing the dialogues and that company's bill boards background and theme and obviously by buying the license to do so. I will not do much but attach the pictures for better understanding and why they did so, so that people at least remembers there is a ice cream named Bloop Ice Cream.

Reference:
Retrieved from  http://www.goldenharvestbd.com/
Retrieved from  http://www.goldenharvestbd.com/golden-harvest-ice-cream-ltd/
Retrieved from  https://www.facebook.com/bloopbd?fref=ts 

Polar Ice Cream

Resonance in marketing is the reflection of a product or brand, in details, the reflection of a brand is the popularity or the opposite in the consumers’ mind. Now countries like Bangladesh, where market is growing, global brands might be doing well but there are also national brands which are dominating since there establishment and people's repetition on this certain brands makes the brand more competing related to other. One such brand, in its growing segment, is said to be a stand out, introducing new products every time and also gave a grand come back, modernized everything from products to management and with a tag ‘Delight in Every Bite’, Polar Ice Cream came newly to the nation. How famous it is? Well now, almost in every convenient store there is a freezer of their penguin logo and almost in every hand there are different flavors of the delight.

Talking about resonance, lets see how Polar Ice Cream is different from other brands.

Let’s think of the recent product they introduced, Tiramisu Cake. According to their record, the product is still on test basis but gained much popularity in short time. This multi layer cake was to be eaten before in sponge but now according the retailers overview, the cake is getting top because of the multi cream layers replacing old form, consumers are willing to pay and they are simply appreciating this new way of eating cake. And that's salience of the brand.

Marketing way, performance is measured on the consumers’ response. Polar Ice Creams performance is to be highly seen in summer times. The hot summer sweating up and first thing cooling any one are the ice lollipops and now the lollipops that people wants are either pineapple or mango flavor or the milky Malai. And in family occasions Kheer or Doi gets the highest priority to joy with happiness and recently joining the Tiramisu Cake in the chart.

On other hand Polar Ice Cream executives judge there brand in terms of units sold to that of produced and to them that’s a very big thumbs up. They are the only brand producing fruity flavor, Kheer and Doi flavor and true indeed they have also received a positive feedback from all around Bangladesh in terms of keeping the flavors they promised, keeping the looks just the way they look like in their original form and yes fulfilling the meaning of their tag line.

The recent activity in Dhaka international trade fair 2015 of buying an ice cream and winning a Samsung handset made a very high response among everyone, also the campaign of meeting singer Topu and Naziba in Valentine’s day by simply buying  a delight pack and registering via facebook also made a huge reaction among consumers. Last year they also endorsed cricket sensation Sakib Al- Hassan in their still motion advertisement

Hence, in conclusion it can be said that Polar Ice Cream did create a mindset among people of tasting years old desert in ice cream and introducing fruit flavor in very distinguished and unique way, and making people remember of who they are say ‘Delight in Every Bite’.